Virtual Worlds News has an article up today about an updated Gartner study:
90% of Corporate Virtual World Efforts Fail in 18 Months (Chalk It Up to Experimentation)
No, this is not a doom and gloom article on the state of virtual worlds. Instead, this study highlights that many corporate virtual world projects to date have been mostly low cost experimentation efforts.
The Gartner study does not recommend ignoring virtual worlds.
“Companies need to start thinking what their virtual world strategy is, incorporate it into their internet strategy and merge their two-dimensional web pages to support a ‘3D web place.’ Virtual world presence is not to replace the ‘2D world’ but to supplement it,” Prentice said.
The article closes out on a positive note:
“A ray of sunshine at the bottom of Gartner’s press release balances out the dark cloud headline: “By 2012, Gartner estimates that 70 per cent of organizations will have established their own private virtual worlds and predicts that these internal worlds will have greater success due to lower expectations, clearer objectives and better constraints.”
