The New York Times has an article up on a new recruiting tactic by the US Army, simulation and mall arcades:
Urban Tool in Recruiting by the Army: An Arcade
I’ve seen mobile recruiting trailer that are used at air shows and such that introduce potential recruits to military simulators (and other commercial shoot’em ups to bring them in). This looks like the success of these mobile operations are going upscale for urban recruitment.
The facility looks to be well equipped:
“The Army Experience Center is a fitting counterpart to the retail experience: 14,500 square feet of mostly shoot-’em-up video games and three full-scale simulators, including an AH-64 Apache Longbow helicopter, an armed Humvee and a Black Hawk copter with M4 carbine assault rifles. For those who want to take the experience deeper, the center has 22 recruiters. Or for more immediate full-contact mayhem, there are the outlet stores.”
Read the full article for all the specifics.
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